LIPPI BALM ➛

Lippi Balm’s founder wanted to wind the clock back to the good old days, while offering a clean and caring Vegan product that was yet to be seen in 2023.

An identity was born, inspired by the beauty cabinets of Y2K icons and editorial layouts in Dolly and Girlfriend magazines.

The brief asked for the packaging to be clean — like the ingredients — but unmistakably fun. The answer was a range of uniform products [classified by flavour-matching colour profiles] that could be customised with mini jewels and lolly-like stickers included in every pack.